Our 4-phase design method

King Design has been developing identities for over 20 years, and has substantial experience from both large and small projects. We understand that purchasing design services can be a challenge and that neither you nor we can afford mistakes. Therefore, in order to ensure cost efficiency and success for all, our only free advice is that we follow our trusty, 4-phase method for project development. Each phase allowing for an essential communication between designer and client.

Please contact us if you’d like to find out more.

learn.

We want to give you the best solution possible, but first we need to identify and define the problem. Through questions and answers we discover the facts, such as competition, trends, your unique selling point, the past and the future, the current brand, and the one aspired toward. Together we create a strategic roadmap – the design brief.

create.

Once the objectives have been defined and understood, we can start creative development, using our discoveries as a springboard for design, be the project a corporate identity, website, exhibition stand or brochure. Initially, we produce alternative ideas and value client feedback at key stages during the process, before directing our efforts on one preferred recommendation.

integrate.

The approved idea is now ready to be transformed into reality. King Design helps clients achieve this by integrating the new design in all areas of visual communication. Typically this can include web, print, presentations, environments & expo, vehicles and signage. King Design oversees all necessary production and provides careful guidance throughout the process, thereby ensuring that all intensions are fulfilled according to expectation. The result is a unified visual identity and the desired recognition in the marketplace.

evaluate.

Has the brief been responded to adequately? Or has what we’ve learned during the process shown that revision of goals or designs would be beneficial? Since we aim to be a long-term partner and we want our thinking to help you succeed, we all need to know that what we’re doing is working. Evaluation and feedback along with ongoing management and maintenance are therefore essential in securing the value of your design investment.