Corporate and brand identity

Maestro is a leading developer and supplier of financial and administrative software.

In 2005, King Design was commissioned by Maestro to re-brand the company and its products.

Following King Design’s 4-phase method for project planning and execution, we began with a review of the company, its products and the competition. The design brief concluded that nothing from the existing identity was to be saved and the result is a completely new and fresh identity. King Design has implemented the new design in all corporate and marketing touchpoints. 


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