Realizing the need to be easily recognizable, Rocksource invited King Design to further develop their existing brand identity.
Our visual concept draws inspiration from the grid used in the oil and gas industry to define offshore sectors. During the design process, we discovered that by combining these grid shapes with a unique colour palette and typography, we were able to create an infinite number of pattern variations, resulting in an interesting graphic identity based on a relevant visual theme.
King Design has contributed on various visual communication projects for Rocksource. Among these are the development of annual reports and the visualization of offshore sectors on concession maps.
Visual identity: A consistant use of logo, colour, imagery and typography.
An easily recognizable colour palette and graphic style.
Interactive annual report for 2012 boasts the Rocksource identity.