The most successful visual identity solutions closely portray the personality of the corporation they represent. For this reason, it was vitally important for King Design to get to know Proventus and the people who work there, before embarking on creative concepts.
Through workshops and dialogue with employees, we discovered a company with enthusiastic "geeks" with a strong personal commitment.
We recommended "Tailormade Technology" as a key concept and strapline, and designed a clear and legible logo with a typographic surprise. A parenthesis replaces the "O" in PROVENTUS providing a visual connection to programming language and transforms the name into a unique and powerful trademark. The parenthesis also doubles as a graphic element to create a rich visual expression in all visual communication.
Bold colours and bold graphics combine to present Proventus as a strong contender.