Besides developing and implementing the organization’s visual identity, one of the most enjoyable and tone-setting projects we had the pleasure of working on, was this recruitment brochure.

In its day, everything about this brochure was different; the lomo, action style photos by Morten Brun, the landscape format, the use of metallic inks, the staggered typography and the lack of layout grid.

Many of these elements contributed to changes in the way we further developed NITO’ visual expression.