Designers often use terms and expressions which can be difficult to understand. Hopefully this selection can explain some of them.

  • Brand

    A brand is the identity of a specific product, service, or business. A brand can take many forms, including a name, sign, symbol, colour combination or slogan. The word brand began simply as a way to tell one person's cattle from another by means of a hot iron stamp. A legally protected brand name is called a trademark. The word brand has continued to evolve to encompass identity. (Source: Wikipedia)

  • CMS

    A content management system (CMS) is designed to simplify the publication of web content to web sites and mobile devices. In particular, allowing content creators to publish content without requiring technical knowledge of HTML-code.

  • Corporate identity

    50 years ago, the term “Corporate identity” referred solely to the visual and graphic style of a corporation. Today, Corporate identity encompasses all aspects of an organization’s communication activities, such as; Design (logos, uniforms, type and colour usage etc.), Corporate communication (advertising, public relations, information, etc.) and Behavior (internal values, norms, etc.). Identity Managment is obviously of vital importance, and an essential part of strategic planning, in order for any business to be successful in the shaping of public perceptions over tme.

  • Design

    Apparantly, there exists no generally-accepted definition of the word "design". However, King Design proposes the following: The innovative process of conception and creation with the conscious aim of answering specific needs.

  • Logo

    A logo is a graphic mark or emblem commonly used by commercial enterprises, organizations to aid and promote instant public recognition. Logos are either purely graphic (symbols) or are composed of the name of the organization (a logotype or wordmark). (Source: Wikipedia)

  • Monogram

    A monogram is a motif made by overlapping or combining two or more letters or other graphemes to form one symbol. Monograms are often made by combining the initials of an individual or a company, used as recognizable symbols or logos. (Source: Wikipedia)

  • Touchpoint

    Any point of contact between a company and it’s customers, existing or potential, employees and other stakeholders.

  • Visual identity

    Visible elements of a brand, including colour and form which encapsulate and convey the personality of an organization that cannot be communicated through words alone. In a broader (corporate) sense, it may include elements such as building architecture, colour schemes, and dress code.

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